Case Study: B&Q achieves 190% revenue growth with NP Digital

B&Q boosts app revenue by 190% with NP Digital

B&Q, the UK's leading home improvement and DIY retailer, partnered with NP Digital to optimize their app store optimization (ASO) strategy. Their challenge was to drive organic app installs beyond branded search terms by integrating ASO with SEO tactics and aligning content with seasonal trends to maximize visibility and boost conversion rates.

NP Digital implemented a data-driven ASO solution featuring laser-focused keyword optimization and a synergistic ASO/SEO approach. This included using Google’s Natural Language API and aligning metadata with seasonal events. The strategy delivered transformative results, including a 548% increase in new users, a 190% boost in total app revenue, and achieving the #1 ranking in the App Store’s Lifestyle category.

B&Q