Case Study: Avianca Airlines unlocks $60M in revenue with NP Digital

Avianca Airlines unlocks $60 million in revenue with NP Digital

Avianca Airlines partnered with NP Digital to optimize its paid media performance across various digital channels. The challenge was to identify inefficiencies in their existing digital advertising strategy, which included SEM, Paid Social, Programmatic, and Metasearch, in order to improve returns on their media investments.

NP Digital conducted a comprehensive digital audit and implemented improved management and efficiency strategies. The solution unlocked $60 million in revenue for the airline. Additionally, NP Digital generated $2.5 million in savings from advertising waste and discovered $17 million in incremental sales across Metasearch channels.

Avianca Airlines