Case Study: Buddy & Lola increases sales by 155% with Nozzle

Buddy & Lola increases total sales by 155% with Nozzle

The customer, Buddy & Lola, a values-led pet brand, faced a highly competitive Amazon marketplace with rising advertising costs. Their challenge was to achieve 150% annual sales growth. They partnered with the vendor Nozzle to create a data-driven advertising and Amazon strategy.

Using its analytics tool, Nozzle identified key customer behaviors and metrics to guide its strategy. The Nozzle team reallocated ad budgets based on customer acquisition cost and lifetime value, ran targeted promotions, and implemented new experiments. As a result, Buddy & Lola saw a 155% increase in total sales, a 26% rise in new customers, and a 21% increase in profit.

Buddy & Lola