Case Study: Three UK achieves live social engagement at Freeze Festival with NowSignage

Three UK - Customer Case Study

Three UK, sponsor of London’s Freeze Festival, needed a way to amplify its “Silly Stuff” campaign on-site and drive attendee engagement around the #DancePonyDance hashtag. NowSignage was brought in to help capture and display user-generated content on big screens so festival-goers could see their tweets and photos live during the event.

NowSignage implemented a custom Twitter Wall that streamed #DancePonyDance posts and photos (supported by an on-site sleigh photobooth), driving real-time participation and prize giveaways. The live social display boosted campaign visibility, spurred widespread sharing and coincided with festival attendees — supported by Three UK’s activation — setting a Guinness World Record for the most Christmas jumpers in one place.

Three UK