Case Study: The X Factor achieves increased crowd engagement and ad revenue with NowSignage

The X Factor - Customer Case Study

The X Factor used NowSignage to boost engagement at its auditions and to monetize on-site screens. Facing the twin challenges of creating live digital interaction and ensuring social posts shown were actually from attendees, The X Factor deployed NowSignage’s digital signage solution including Twitter walls and geolocated tweet filtering.

NowSignage implemented geolocated Twitter walls and pre-loaded, scheduled advertising via its platform, ensuring only nearby tweets appeared and ads ran automatically. The result was stronger crowd engagement—people competed to get on-screen—and continuous ad revenue throughout the day; the show was a success and NowSignage screens are set to appear on the live shows.

The X Factor