Case Study: The Royal Parks Foundation achieves real-time social engagement at the Royal Parks Half Marathon with NowSignage

The Royal Parks Foundation - Customer Case Study

The Royal Parks Foundation runs events to raise funds and awareness for London's eight Royal Parks, including the annual Royal Parks Foundation Half Marathon attended by about 16,000 runners. To boost engagement and let supporters share the day live, NowSignage was brought in to provide a social-media display solution (a Twitter Wall) for the event.

NowSignageʼs Twitter Wall was shown on the big screen in Hyde Park, broadcasting 415 comments and images from across social media and enabling organisers to thank participants and amplify the event experience in real time. The live social stream increased visibility around the Half Marathon — part of a series that has raised over £15m in five years — and delivered a clear, measurable burst of attendee interaction for The Royal Parks Foundation.

The Royal Parks Foundation