Case Study: PharmaPack achieves increased attendee engagement and actionable customer insights with NowSignage

Pharmapack Europe utilises Smart Poll #pharmapackeu

PharmaPack partnered with NowSignage to drive engagement and exhibitor promotion at the two-day Pharmapack Europe trade show. The challenge was to aggregate real-time social content and encourage networking among pharmaceutical industry delegates while promoting exhibitors across the venue.

NowSignage deployed its EventBeat social signage solution—running live social media feeds, exhibitor-specific streams, JPG adverts, and a custom-built EventBeat Smart Poll—to broadcast attendee images and comments and collect audience insight. The system captured votes from a broad professional mix (Pharmaceutical, Biopharmaceutical & Veterinary, and Press & Media), raised on-site social participation, increased exhibitor visibility, and helped spotlight award winners and key exhibitors.

PharmaPack