Case Study: Saïd Business School achieves real-time, branded campus communications with NowSignage

Permanent Signage at Saïd Business School

Said Business School, the business school of the University of Oxford, needed a permanent digital signage solution to deliver library information, advertising, internal communications and social media across campus while maintaining consistent branding and the ability to update content quickly. They engaged NowSignage and adopted the EventBeat platform to centralize and localize content for multiple screens around the campus.

NowSignage implemented EventBeat across an array of screens, providing a web-based dashboard, an asset library for reusable ScreenCasts, and the ability to mix social media with targeted advertising. The deployment improved brand consistency, enabled rapid content updates for events and library information, increased audience engagement and made advertising more effective, with faster reaction to information needs (no specific numeric metrics were provided).

Said Business School

John Pilbeam

Digital Officer