Case Study: New Look achieves live event engagement and social-driven advertising with NowSignage

New Look launches new collection in style

New Look, the British high-street retailer, needed a stylish launch for its Autumn/Winter collection and a way to showcase products and social buzz across event screens. NowSignage provided a digital signage solution to deliver a polished, professionally designed feed for the launch event.

NowSignage implemented a curated content feed that displayed collection imagery, advertisements and moderated social media comments; visitors used the hashtag #NLAW16 and tweets were pushed live to screens. The NowSignage-driven display increased attendee interaction, created free customer-led advertising for New Look and amplified event engagement through live social content.

New Look