Case Study: National Lottery Anniversary Run engages 30,000 spectators through live social media displays with NowSignage

National Lottery Anniversary Run - Customer Case Study

The National Lottery Anniversary Run — Olympic Stadium needed a way to surface and celebrate live social media from roughly 15,000 participants and an estimated 30,000 spectators during the event. NowSignage provided a digital signage solution, integrating EventBeat to aggregate Facebook and Twitter posts and images for display on the venue’s screens.

NowSignage published 112 comments/tweets and 35 images via EventBeat onto two huge 100 sqm screens (inside the stadium and by the start line), running the social "Twitter Wall" between live TV footage. The live display amplified attendee engagement across the crowd of ~30,000, showcased participant content in real time, and helped highlight standout moments from the run.

National Lottery Anniversary Run