Case Study: Mercury Marine achieves high audience engagement at US boat shows with NowSignage

Mercury Marine Make a Splash at US Boat Shows

Mercury Marine, the world's leading outboard motor manufacturer, faced the challenge of creating an engaging presence at their three largest 2016 boat shows (Toronto, Miami and Tulsa). They wanted to showcase new products, surface customer-generated content using the #mercurydriven hashtag, and publish attendees’ comments and images on screens to better connect with show visitors. To achieve this they deployed NowSignage’s digital signage platform.

NowSignage powered Mercury Marine’s show screens, curating and publishing a steady stream of #mercurydriven photos, customer comments and targeted product adverts across all three events. The NowSignage solution amplified social proof and visual appeal on the show floor, enabled the brand to air a large volume of live customer content daily, and strengthened attendee interaction and overall booth presence.

Mercury Marine