Case Study: John Lewis achieves increased press engagement and social buzz with NowSignage digital signage

John Lewis Enhances Press Show With Digital Signage

John Lewis needed to showcase its Autumn/Winter 2016 TREND collection to a press audience while capturing and curating live social reaction. They partnered with EventBeat and used NowSignage’s digital signage platform to power screens and an interactive social wall throughout the exhibition.

NowSignage supplied the signage network and social-feed display (managed onsite by EventBeat), broadcasting ads and live #JLtrend tweets with moderation to handle volume. The result was strong real-time engagement—more than 140 tweets in a few hours—generating attendee interaction, buzz around products, and free customer‑led promotion for John Lewis.

John Lewis