Case Study: John Lewis achieves an immersive Autumn/Winter 2016 collection showcase and increased event engagement with NowSignage

John Lewis enhances new season collection show with digital signage

John Lewis engaged NowSignage to support its TREND Autumn/Winter 2016 showcase at the Royal Society of Arts, where over 300 industry guests toured installations revealing the new season collection. The challenge was to power multiple screens of different sizes and formats to broadcast advertisements and live social feeds throughout the event while ensuring reliable, targeted delivery in a live setting.

NowSignage provided digital signage services, designing bespoke layouts for each screen—from standard wall-mounted plasmas to a 7 ft curved LED—and managing the displays live to overcome internet issues. The solution allowed independent control of each screen for targeted ads, delivered an eye-catching visitor experience that generated on-event social buzz (guests tweeted the displays), and successfully reached the 300+ attendees, positioning NowSignage for future collaborations with John Lewis.

John Lewis