Case Study: Institute of Promotional Marketing boosts conference engagement with NowSignage Social Wall

IPM Conference uses Social Wall to Engage with Crowd

The Institute of Promotional Marketing (IPM) enlisted NowSignage to provide a Social Wall for its 2016 partnership marketing conference in London. IPM’s challenge was to create an engaging, real-time way to showcase interaction between the brand and conference attendees.

NowSignage supplied an on-site manager and ran screens throughout the day, delivering a smooth Social Wall display that highlighted attendee engagement. The solution visibly boosted interaction at the event and was credited with helping make the conference successful—IPM Marketing Director Carey Trevill praised the team for everything working “incredibly smoothly.”

Institute of Promotional Marketing

Carey Trevill

Marketing Director