Case Study: Internet World increases attendee engagement and drives footfall with NowSignage

Internet World - Customer Case Study

Internet World 2013 needed to broadcast "as live" video and promotional content across multiple screens around the venue to raise awareness of exhibitors and drive visitors to key locations. NowSignage provided the digital signage platform and services to manage and distribute video, social feeds (e.g., a Twitter wall) and scheduled promotions across the event.

NowSignage implemented the live-style video distribution and increased exhibitor airtime while collecting audience feedback and sentiment data. The deployment significantly improved audience awareness, helped direct visitors to priority stands and communicate the day’s schedule, and produced measurable reporting — including 21 negative comments captured and stored for troubleshooting and future event improvements.

Internet World