Case Study: Great North Run achieves massive crowd engagement and social media amplification with NowSignage (EventBeat)

EventBeat reinforces crowd engagement Great North Run

Great North Run faced the challenge of turning massive spectator and online interest into real-time crowd engagement across the course and at the finish line. NowSignage was brought in with its EventBeat social-media signage solution to aggregate and moderate hashtags and mentions (including #GNRMillion, #greatnorthrun and @gnr) pre-, during and post-race and feed curated content to event screens.

NowSignage’s EventBeat streamed moderated tweets and images to a mammoth LED finish-line screen, encouraging runners during the race and allowing finishers to see medal photos live. The campaign generated major social volume — 21,531 tweets with #GNRMillion, 18,469 uses of #greatnorthrun and 17,421 #gnr posts — and NowSignage published 1,017 curated comments and images (396 comments, 312 image+comment posts, 309 image slides), significantly boosting on-site and remote engagement.

Great North Run