Case Study: Digital Marketing Show achieves increased audience engagement and insight-sharing with NowSignage

Digital Marketing Show - Customer Case Study

The Digital Marketing Show staged the "Bar Room Brawl" at the Ivy Club in London to spark a debate among digital specialists about how marketers can better share industry insights, responding to growing concern that many companies fail to make an impact on social channels. NowSignage supported the event, providing its digital signage platform to help surface event content and social conversation in-venue.

NowSignage’s solution displayed live event content and social feeds to amplify the debate, engage attendees, and promote the #DigitalMarketingShow conversation. The case study reports a clear boost in onsite visibility and social engagement thanks to NowSignage’s signage deployment, though no specific quantitative metrics were provided.

Digital Marketing Show