Case Study: Crisis achieves lively student engagement at Rock City with NowSignage Twitter Wall

Crisis Student Night at Rock City

Crisis, the student night at Rock City with a 2,500 capacity, needed a way to better connect and engage the student demographic via social media during events. NowSignage was brought in to provide a Twitter-powered digital solution—a live Twitter Wall—to link the club floor with the students’ preferred social network in real time.

NowSignage’s Twitter Wall pulled live tweets into the venue, creating a new layer of “social jesting” and real-time interaction across the crowd. The installation proved immensely popular with students, generating numerous humorous moments visible to the full 2,500-capacity audience and significantly increasing on-site social engagement.

Crisis