Case Study: Crisis boosts student engagement and ad revenue with NowSignage

Crisis - Customer Case Study

Crisis, Rock City's Official Nottingham University Wednesday night, needed a way to boost student engagement, safely surface user-generated social content, and create new revenue opportunities for a 2,500‑capacity venue. NowSignage was brought in to provide a digital signage/social‑media‑streaming solution (Twitter walls) to aggregate, moderate and display live posts while promoting university societies and protecting the event’s reputation.

NowSignage deployed moderated Twitter walls across large in-venue screens, enabling real-time guest interaction, on-screen promotions and sellable ad space. The solution engaged the full 2,500-capacity audience, enhanced the event atmosphere and student bonding, created a new advertising revenue stream, and led Rock City to consider rolling NowSignage’s service out to additional nights.

Crisis