Case Study: CPhI Worldwide achieves enhanced attendee engagement and commercial value with NowSignage

CPhI Worldwide - Customer Case Study

CPhI Worldwide needed to boost engagement and commercial value at the largest pharmaceutical expo in Paris, where tens of thousands of attendees gathered over a three‑day event. To manage multiple LED screens and live social content across the venue, CPhI partnered with NowSignage to deploy a digital signage solution with social media integration (Twitter walls and a Tweet Chat feature) that could run coordinated media, images and messaging across locations.

NowSignage’s platform powered the LED screens, Twitter walls, JPG announcements and buying‑request displays while EventBeat produced and moderated on‑screen content, enabling live expert Q&A and audience interaction. The result was demonstrable: stronger attendee engagement and an interactive atmosphere, direct commercial opportunities such as sellable video ad space, and effective promotion of future events — all delivered to tens of thousands of visitors over the three days by NowSignage’s solution.

CPhI Worldwide