Case Study: Blackburn with Darwen Borough Council launches prime 18sqm digital billboard delivering 600,000 audience impacts every fortnight with NowSignage

Blackburn unveils prime digital advertising space

Blackburn with Darwen Borough Council (Blackburn) wanted to modernise town-centre advertising to promote local businesses and generate new revenue for community projects as part of a wider digitisation agenda. The council awarded the digital billboard contract to NowSignage, using its cloud-based digital signage platform to remotely schedule and maintain advertising on the new installation.

NowSignage, working with Smart LED for the hardware, delivered an 18sqm permanent screen on Barbara Castle Way at the Larkhill Interchange that will deliver more than 600,000 audience impacts every fortnight. NowSignage’s platform provides remote scheduling and management, a cost-effective cloud solution that the council says has produced a high-quality installation and a new income stream to support local initiatives.

Blackburn

Cllr Phil Riley

Blackburn