Case Study: BASF achieves high attendee engagement and actionable event insights with NowSignage

BASF 150 year anniversary at the races

BASF marked its 150th anniversary with a large-scale celebration at Aintree Racecourse and needed a way to engage delegates across multiple activity zones and capture attendee feedback in real time. NowSignage provided a digital signage and interactive polling solution, using a custom Smart Poll microsite and on-site iPad polling stations to drive participation.

NowSignage implemented a Smart Poll accessible via six dedicated iPads, QR code/bit.ly links for personal devices, and a Screen Cast that displayed live results on the main LED screen and numerous side screens around the venue. The setup maximized visibility and engagement, delivered real-time audience interaction during quizzes and activities, and produced exportable response data for BASF to use as direct feedback and future insight.

BASF