Case Study: Appletiser boosts social engagement and launches 50th anniversary campaign with NowSignage

Appletiser add a bit of sparkle to the Coca-Cola brand party

Appletiser, celebrating its 50th anniversary and part of Coca-Cola Enterprises, needed a way to launch its "50 years of crowning moments" campaign and showcase new packaging at the Coca-Cola brands' party while making the activation fun and shareable for attendees. Appletiser engaged NowSignage to provide digital signage/screencast capabilities to present the campaign, entertain guests, and drive social engagement.

NowSignage set up a large interactive display that combined the new commercial, live Twitter feed, curated red-carpet photos from an onsite photographer, and promotional content for giveaways. Guests could tweet or upload photos with the event hashtag and see them appear instantly on screen, which greatly increased social media hits, reinforced Appletiser’s premium positioning at the event, and turned the in-house party into an effective digital-marketing launch for the anniversary competitions.

Appletiser