Case Study: Oasis Mighty Drops achieves increased awareness and social engagement with NowSignage

32 Co-op stores install digital signage as part of the Oasis Mighty Drops sample tour campaign

Oasis Mighty Drops ran a multi-store sample tour across 32 Co-op stores to raise awareness of the new on‑the‑go squash and drive participation in a national online prize campaign; NowSignage was engaged to connect the in‑store giveaway to social and digital channels and make it easy for brand ambassadors to capture and publish content on the move.

NowSignage built an iPad app and screencast platform that let ambassadors take photos, display them instantly on in‑stall screens, capture email entries for daily prize draws, and push approved images into a custom web scoop embedded on the Oasis Facebook page. The solution moved with the tour, streamlined prize entry and moderation, and drove measurable social engagement—Facebook and Twitter were buzzing with user content and increased campaign participation thanks to NowSignage.

Oasis Mighty Drops