Case Study: Equity Trustees achieves a modern, scalable digital experience with NOW Digital and SitecoreAI

Equity Trustees streamlines content management with Now Digital after 135 years of trust

Equity Trustees, a respected Australian financial services organisation, faced challenges with an aging website CMS that limited flexibility, created content management bottlenecks, and failed to meet evolving customer expectations. They partnered with NOW Digital to modernise their digital presence using the Sitecore XM Cloud platform.

NOW Digital implemented a solution using Sitecore, focusing on human-centered design to create an intuitive and accessible website. This empowered internal teams to manage content efficiently and provided a scalable, future-ready platform. The result was an enhanced customer experience with increased engagement and trust, alongside significant operational efficiency gains for Equity Trustees' marketing and communications teams.

Equity Trustees