Case Study: Coles Liquor achieves faster, more reliable online shopping with NOW Digital

Coles Liquor boosts visits by over 100% with Now Digital

Coles Liquor, part of the major Australian retailer Coles, needed to differentiate itself in a competitive market by driving brand advocacy for its individual liquor brands. Their challenge was to create highly targeted and reliable online experiences to grow key metrics like transaction value and customer awareness. They partnered with NOW Digital to address this.

NOW Digital conducted a review of the shopping experience and utilized its design system to build new, highly optimized websites for all three Coles Liquor brands. The solution focused on a conversion-driven customer journey and centralized technical delivery for consistency and reliability. This resulted in a over 100% increase in visits, faster transactions, and a reduction of website outages to zero for the client.

Coles Liquor (Coles)