Now Boarding
25 Case Studies
A Now Boarding Case Study
Now Boarding Digital was engaged by SnapScan, a leading South African mobile payment solution, to address a disjointed merchant acquisition journey. The challenge was to design a seamless new marketing, sign-up, onboarding, and dashboard flow to reduce drop-off rates and improve conversion, while simultaneously building brand love for the fintech product.
The solution from Now Boarding involved streamlining the user journeys for different merchant types, restructuring the overwhelming onboarding process into simple, grouped stages. They also re-imagined the merchant dashboard to provide powerful management tools for monitoring business and transactions. The redesigned website and onboarding experience became one of SnapScan's most valuable assets, successfully driving growth.