Case Study: HURU makes record checks clear and accessible with Now Boarding

HURU makes record checks clear and accessible with Now Boarding

The customer Huru, a fintech company, needed to make its digital record check services feel more accessible and less intimidating for its predominantly blue-collar market in South Africa. The challenge for vendor Now Boarding was to reinvigorate the Huru brand and simplify the user experience and communication to create a more welcoming feel and ease the burden on the customer's support team.

Now Boarding implemented a comprehensive solution involving brand, UX, and UI design. The vendor changed the brand color to a more positive green, humanized the logo, and added friendly illustrations. They also created a simple site structure with clear navigation and used straightforward language to guide users. The result was a friendlier brand and a simplified user experience that made the process of obtaining record checks clear and accessible for the target market.

Huru