Case Study: AutoTrader improves car search and conversion with Now Boarding

Autotrader boosts car search and comparison with Now Boarding

Autotrader, South Africa's largest automotive marketplace, needed to improve user engagement and conversion on its website. The vendor, Now Boarding, was tasked with modernizing the brand and reworking the platform to create a more intuitive experience for searching, comparing, and buying cars.

Now Boarding implemented an optimized car search with smart dropdowns and enhanced filtering, including a new function to sort by vehicle body type. They also created an innovative comparison tool to streamline research. The vendor's solution successfully modernized the platform to offer a simple and intuitive experience for users.

Autotrader