Case Study: GRAIL achieves bipartisan support for MCED legislation with Novus Public Affairs

GRAIL secures 350+ congressional supporters for MCED Act with Novus Public Affairs

GRAIL, a healthcare company focused on multi-cancer early detection, faced the challenge of securing Medicare coverage for its innovative MCED tests. Current Medicare policy only covered screenings for a limited number of cancers, leaving most undiagnosed until later stages. GRAIL retained Novus Public Affairs to lead an advocacy campaign educating New Hampshire's federal delegation on the critical need for the MCED Act to expand coverage and improve early detection.

Novus Public Affairs built a broad coalition of patient advocates and healthcare professionals to push for the legislation. Their solution involved direct engagement with lawmakers, media outreach, and grassroots mobilization. This effort resulted in the entire New Hampshire congressional delegation co-sponsoring the MCED Act, contributing significantly to the bill's nationwide momentum which garnered over 350 co-sponsors in Congress.

GRAIL