Case Study: Transa Backpacking AG speeds up product data mapping with novomind iPIM Supply

Reach Your Goal Faster with Aibased Product Data Mapping

Transa Backpacking AG, the leading Swiss outdoor and travel outfitter, wanted to modernize its product information management so it could efficiently integrate and enrich data from more than 500 suppliers and keep product information accurate across its online and offline channels. To support this challenge, Transa worked with novomind and used novomind iPIM Supply alongside novomind iSHOP.

novomind implemented AI-based product data mapping and attribute/value enrichment in iPIM Supply, enabling Transa to process around 90 supplier catalogues and sync data much more efficiently. The results were strong: more than 90 percent of new product variants are now transferred directly to the ERP, and product data mapping is at least 30 percent faster, with a test showing up to 65 percent time savings.

Transa Backpacking AG

Marcel Sauer

Product Owner PIM