Case Study: HolzLand GmbH achieves faster, higher-quality product data onboarding with novomind iPIM

How a best-practice product information management system at HolzLand GmbH paved the way for its digital future

HolzLand GmbH, one of Europe’s largest federations of timber dealers, needed a far more flexible and higher-quality way to manage and distribute millions of product data records from hundreds of suppliers. Its earlier Excel-based master database was too rigid, slow to update, and not robust enough for the complexity and volume of B2B product information, especially as members needed accurate data across multiple channels. novomind was brought in to provide novomind iPIM and support a more scalable onboarding and data management approach.

novomind implemented novomind iPIM with detailed validation and visibility rules, enabling automated supplier onboarding, controlled data access, and far better product data quality. HolzLand now captures and processes 1.3 million article data sets from more than 250 suppliers and over 1,000 catalogues, while onboarding is three times faster with novomind iPIM Supply. The result is lower processing cost, faster sourcing, fewer errors, and a more efficient digital commerce foundation that also supports HolzLand’s B2B and B2C shops.

HolzLand GmbH

Christian Haltermann

Head of Digital Services