Case Study: The Times boosts Android app readership with Novoda

The Times boosts unique visitors by 32% with Novoda

The Times and The Sunday Times faced the challenge of developing a new Android app that could seamlessly deliver frequently updated content behind a paywall to a sophisticated, tech-savvy audience, including a significant older readership. The app needed to perform flawlessly offline, handle rich media without compromising speed, and provide an accessible experience. Novoda was engaged to provide product strategy, design, and frontend Android engineering to address these unique demands.

Novoda's solution involved immersive research, continuous usability testing, and building a dedicated API to enable rapid prototyping. They delivered an intuitive Android app featuring seamless offline reading, automatic syncing with the web, streamlined multimedia, and enhanced accessibility features. As a result, Novoda helped The Times achieve a 32% increase in monthly active users, a rise in articles read per visit from 2.5 to 6, and a 15% increase in user satisfaction.

The Times