Case Study: Southlands Shopping Center boosts Wine Walk attendance with Novitas Communications

Southlands Shopping Center drives record attendance for Wine Walk with Novitas Communications

Novitas Communications partnered with Southlands Shopping Center to promote its annual Wine Walk event. The challenge was to leverage earned media to increase public attendance and awareness for the event, where guests enjoy wine, shopping, and live music.

The solution from Novitas Communications involved targeted media outreach, including sending a press release and media advisory to a developed media list. They also hand-delivered invitations with a bottle of wine to select reporters. This strategy resulted in significant attention through multiple channels and led to a record number of attendees for the event's second year.

Southlands Shopping Center