Case Study: Southlands Shopping Center boosts media awareness with Novitas Communications

Southlands Shopping Center doubles media mentions with Novitas Communications

The customer, Southlands Shopping Center, the largest shopping destination in Colorado, faced the challenge of generating earned media attention that matched its size and market position. Novitas Communications was engaged to create media opportunities around new business, events, and store openings to further establish the center as a leader.

Novitas Communications developed a comprehensive media and communication strategy focused on events, new business, and community partnerships. This included creating an overarching plan with action items, press releases, and direct media outreach. The results were significant, with the shopping center securing over 100 media mentions, a reach of 134 million, and an ad value equivalency of $2.7 million, effectively doubling its previous media coverage.

Southlands Shopping Center