Case Study: Louis Berger builds thought leadership for Puerto Rico disaster recovery with Novitas Communications

Louis Berger earns hundreds of media placements with Novitas Communications

Louis Berger, a global professional services corporation, faced the challenge of showcasing its disaster relief efforts in Puerto Rico after Hurricane Maria. They wanted to position their work restoring power and their public-private partnership as part of a larger thought leadership campaign. To address this, they engaged vendor Novitas Communications for its communications and media relations services.

Novitas implemented a solution that leveraged its media relationships to position Louis Berger as a thought leader. The campaign resulted in hundreds of strategic media placements, millions of impressions, and successfully captured the attention of key target audiences such as policymakers and potential investors.

Louis Berger