Case Study: Jeffco Public Schools rebuilds district communications and restores trust with Novitas Communications

Jeffco Public Schools boosts Facebook reach 372% with Novitas Communications

Jeffco Public Schools, a large public school district in Colorado, faced a crisis in public trust and internal stability following significant leadership changes and controversies. This led to a complete turnover in their communications office and a breakdown in effective messaging. Novitas Communications was engaged to help modernize systems, restore the district's reputation, and rebuild trust among students, parents, teachers, and the community.

Novitas Communications implemented a holistic solution that included revamping newsletters, placing positive stories in local media, and launching engagement campaigns like a "Thank a Teacher" video contest. They also developed new strategic and crisis communication plans and established efficient processes for handling board correspondence and public records requests. As a result, Novitas helped place stories that reached over 178 million readers, generated an estimated $366,000 in publicity value, and dramatically increased social media engagement and followers. Their work reduced internal rancor and fortified the district's capacity to communicate effectively.

Jeffco Public Schools