Case Study: Hubilo drives booth traffic and Webinar+ awareness with Novitas Communications

Hubilo reaches over 12K events with Novitas Communications

Hubilo, an event platform for virtual, in-person, and hybrid events, was contractually obligated to participate in an event that no longer aligned with its shifted marketing strategy targeting revenue marketers. To make the best of the situation and support the hard launch of its new Webinar+ product, Hubilo enlisted Novitas Communications to develop a digital advertising campaign aimed at building brand awareness and mining for potential leads.

Novitas Communications implemented a geo-targeted digital campaign using GoogleAds and programmatic ads, focusing on an audience within a one-mile radius of the event location. Through A/B testing and audience attribute targeting, Novitas ensured the ads reached the right attendees. Despite a minimal budget, the Novitas campaign successfully drove significant traffic to both Hubilo's event booth and its website for the Webinar+ product launch.

Hubilo