Case Study: Hubilo gains competitive market insights with Novitas Communications

Hubilo analyzes 12K+ events and competitor channels with Novitas Communications

Hubilo, a marketer's event platform for virtual, in-person, and hybrid events, needed to gain a clear understanding of their competitors and their own market position. To achieve this, they engaged Novitas Communications to conduct a thorough market and competitor analysis.

Novitas Communications implemented a comprehensive solution, profiling key competitors and analyzing their key messages, press releases, earned and owned media, social media, and communication channels. The result was a detailed report outlining competitor marketing strategies, audience trust channels, and market opportunities. Armed with these insights, Novitas provided strategic recommendations to help Hubilo refine its messaging, optimize its marketing strategy, and gain a competitive edge.

Hubilo