Case Study: Genpact boosts U.S. brand recognition with Novitas Communications

Genpact boosts executive visibility with Novitas Communications across 25 countries

Genpact, a global business consultancy, sought to improve its brand recognition in the United States. The company tasked Novitas Communications with using content journalism to position its executives as subject matter experts and increase awareness of its capabilities to drive more business.

Novitas Communications implemented a solution that included updating core messaging, creating an issue monitoring program, and establishing a news bureau to generate positive news. The vendor secured media placements and speaking opportunities for executives, using content journalism to drive engagement. As a result, Novitas showcased Genpact executives in key trade media, increasing customer engagement and establishing the company as a sought-after partner.

Genpact