Case Study: Colorado Apartment Association defeats rent control bill with Novitas Communications

Colorado Apartment Association reaches 7 million impressions in 6 weeks with Novitas Communications

The Colorado Apartment Association faced a challenge when proposed legislation, HB 1115, threatened to repeal the state's long-standing ban on rent control. The association believed this policy would severely harm Colorado's housing industry and make housing less affordable. To educate citizens and legislators on the negative economic ramifications of rent control, they engaged Novitas Communications for a digital advertising and public relations campaign.

Novitas Communications implemented a strategic six-week digital ad campaign on platforms including Google Ads, Twitter, LinkedIn, and Facebook, supported by traditional PR efforts. The campaign achieved over seven million impressions with a spend of just $10,257, successfully raising awareness and mobilizing the public. The result was that the bill was killed. Novitas demonstrated exceptional efficiency, with Google Ads providing the largest reach and lowest cost per impression.

Colorado Apartment Association