Case Study: Colorado Apartment Association defeats rent control legislation with Novitas Communications

Colorado Apartment Association defeats rent control bill with Novitas Communications after 19% public support

The Colorado Apartment Association (CAA) faced a challenge during the 2019 legislative session when a bill proposing rent control, SB19-225, threatened to harm Colorado's housing industry and affordability. CAA engaged Novitas Communications to launch a public relations campaign to educate legislators and the public on the negative economic impacts of rent control and defeat the proposed legislation.

Novitas Communications implemented a comprehensive strategy combining primary and secondary research, earned media, social media, and targeted advertising to oppose the bill. The campaign successfully generated widespread media coverage and shaped public opinion. As a direct result of these efforts, SB19-225 was defeated in the Senate. This win for Novitas Communications and CAA preserved the local housing industry and demonstrated the power of PR in influencing legislative outcomes.

Colorado Apartment Association