Case Study: American Banker boosts readership and highlights women leaders with Novitas Communications

American Banker grows readership and launches 25 Most Powerful Women in Banking with Novitas Communications

American Banker, a long-standing business magazine, sought to differentiate itself from competitors and drive web traffic, all while operating in a male-dominated industry where women were underrepresented. They partnered with Novitas Communications to develop a strategic campaign centered on their annual Most Powerful Women in Banking awards.

Novitas Communications created a campaign that provided positive context for the rankings during a period of heavy industry scrutiny. The solution drove significant media coverage and website hits. The awards program became one of American Banker's most profitable endeavors and established the publication as a force for developing the next generation of women in banking leadership.

American Banker