Case Study: AC Development boosts Clayworks launch awareness with Novitas Communications

AC Development earns $168K+ in ad value with Novitas Communications

a major real estate development company faced the challenge of generating earned media coverage for the launch of its new dynamic mixed-use district and its official brand, "Clayworks." The company, AC Development, enlisted Novitas Communications to cultivate this coverage and highlight the Coors family's deep commitment to the history and future of the property.

Novitas Communications implemented a strategic two-phase media outreach plan targeting prominent Colorado outlets and commercial real estate trades. Their tailored pitches successfully secured placements across local print, television, and trade publications, achieving an estimated reach of over 18 million and an ad value equivalency of $168,000. The efforts by Novitas enhanced project awareness and demonstrated the family's ongoing commitment to the community.

AC Development