Case Study: L’Oréal Group transforms retail shelf experiences with Novisign

How New Retail Shelf Screens Transformed the Way, L’Oréal Interacts with Store Customers

L’Oréal Group wanted a more effective way to engage shoppers at the point of purchase and influence buying decisions from its corporate location. Using NoviSign’s shelf screen solution, the company aimed to turn traditional retail shelving into a more dynamic, customer-facing marketing channel.

NoviSign enabled L’Oréal Group to remotely create, edit, and schedule digital content for eShelf screens through NoviSign’s design Studio. The ultra-bright 700 NIT displays helped attract attention in high-traffic aisles, improving the shopping experience and giving L’Oréal greater “eyeball time” during key decision moments while streamlining promotions and planogram updates.

L’Oréal Group