Case Study: Property Data achieves 220% conversion growth with Novi.Digital PPC

Property Data boosts conversions 220% with Novi.Digital Ltd

Property Data, an online provider of analytical tools for property investors and homebuyers, faced stagnating conversions and high costs from their Google Ads campaigns. Their key challenges were reducing their cost per acquisition to £50 and significantly increasing both total conversions and website clicks. They partnered with Novi.Digital, who proposed a shift to Microsoft Ads to overcome these hurdles despite initial client scepticism.

Novi.Digital implemented a sophisticated Microsoft Ads strategy, which included creating a custom script for precise conversion tracking and refining ad messaging to push users toward premium plans. This data-driven approach resulted in a dramatic 220% increase in conversions and an 850% increase in clicks over eight months, successfully meeting the client's goals and driving scalable growth.

Property Data