Case Study: Greenmarket boosts conversions and ROAS with Novi.Digital Ltd PPC

Greenmarket boosts conversions 688% with Novi.Digital Ltd

Greenmarket, an online marketplace for sustainable products, faced challenges with their previous PPC agency, which lacked strategic communication and relied heavily on underperforming Performance Max campaigns. Their goal was to increase sales and achieve a target return on ad spend of 5. They engaged Novi.Digital for expert PPC management services to overcome these issues and better allocate their £2,000 monthly budget.

Novi.Digital resolved this by restructuring the campaign strategy to focus on high-value products like refurbished electronics, refining audience targeting, and implementing sophisticated Performance Max campaigns. This data-driven approach led to extraordinary results, including a 688% increase in conversions, an 8,813% rise in conversion value, and a 4,646% improvement in return on ad spend, far exceeding the client's initial objectives.

Greenmarket