Case Study: English Lakes Hotels boosts revenue with Novi.Digital PPC strategy

English Lakes Hotels boosts revenue 229% with Novi.Digital Ltd

English Lakes Hotels, a family-run luxury hotel group in the Lake District, required assistance from Novi.Digital Ltd to minimize downtime and optimize conversion rates for their new website launch. Their challenge was to increase high-value conversions while scaling ad spend and maintaining a strict 12% cost of sale. A unique hurdle was rebranding one of their hotels, The Wild Boar, as a standalone countryside inn without diluting its appeal.

Novi.Digital implemented a comprehensive paid media strategy using their Optimal Efficiency Frontier (OEF) framework across Google and Microsoft Ads. This involved using broad and exact-match keywords, tailoring emotive messaging, and developing custom API and ETL pipelines for unified data tracking. The solution drove over £1.5 million in additional revenue, a 229% year-on-year increase, while lowering the cost of sale to just 6%. Conversions increased by 600% and return on ad spend saw a massive 1829% improvement over 12 months.

English Lakes Hotels