Case Study: a car park management company achieves an 800% lead increase with Novi.Digital Ltd

Car Park Management Company increases valid leads by 800% with Novi.Digital Ltd

The customer, a car park management company, sought to increase its number of relevant digital marketing leads, which were averaging just four valid leads per quarter. They partnered with the vendor, Novi.Digital, for PPC and SEO services to address this challenge and drive more high-quality traffic.

Novi.Digital resolved the issue by conducting a thorough analysis that identified the client was attracting invalid leads from people paying parking tickets. They used keyword analysis and their proprietary software to refine the PPC campaign, excluding irrelevant terms and focusing on high-intent keywords. This strategy, implemented by Novi.Digital, resulted in an 800% increase in valid leads per quarter and a significant improvement in lead qualification rates.