Case Study: Gur Insurance Group achieves faster growth and greater visibility with Novidea

From behind the curve to ahead of the market

Gur Insurance Group, a major Israeli insurance broker, faced challenges due to its outdated, disparate systems and manual processes. This legacy technology prevented the company from having a complete view of its customers and business performance, leading to missed opportunities. To sustain its growth and customer-centric philosophy, Gur needed to migrate to an integrated, cloud-based system and chose to implement the Novidea platform.

The Novidea solution automated workflows, provided real-time granular reporting, and offered full visibility across the entire business. This enabled Gur to achieve significant quantitative results, including a 20% increase in renewals, a 30% rise in new policies, and a 40% growth from cross-selling. Qualitatively, the platform returned its investment cost within the first year, substantially reduced onboarding time for acquisitions, and empowered Gur to provide premium, data-driven customer service.

Gur Insurance Group

Barak Sendler

Chief Financial Officer